“The partnership between Awake NY and Reebok is all about mutual support,” said Angelo Baque, founder of Awake NY. How different did the final versions end up being from what you had in mind at the beginning of the process? Awake is a 2007 American conspiracy thriller film written and directed by Joby Harold (in his directorial debut). 1 of 6. With each Awake release selling out in record times and to critical acclaim, the pendulum began shifting to working on Awake as his main project. Awake! AWAKE NY and Union LA Team on Black History Month Capsule Each Union store will offer different color options. Ahead of the release, we spoke with founder, owner and designer of Awake NY Angelo Baque and Leo Gamboa – Head Of Global Streetwear Collaborations at Reebok Classics to talk inspirations, sneaker culture today, music and more. However, his own label that he founded in 2012 has quickly made a name in its own right after not releasing a full collection until 2017 (the brand actually started off with a series of hats before launching various other pieces and … Exactly 1 year after their first collaboration, the brands joined forces once again to amplify two Reebok classic models, the Club C and Classic Leather, with the iconic Awake NY flare.. 3 of 6. The Awake NY AW20 Collection is online now at HIP. Launched in 2012, Awake NY captures the unique cultural spirit and sensibility of New York City. Each borough has a landmark, and growing up in Queens, that was ours, that was our hangout spot. Awake NY began for Baque as a way of keeping his creative juices flowing outside of his day job and also provide and create items that he couldn’t quite find anywhere else. Especially with working with the shoe we did, one that wasn't on the tip of everyone's tongue, there was more room for error – if it had been an Air Max 97, or a Jordan 3, I'd have had to have done a lot to fuck it up. Since 2012, Awake NY has captured the unique cultural spirit and sensibility of New York City. I didn't have a goal or three year plan or whatever. With all proceeds going directly to the Gianna Floyd Fund. December 2020. Here is an overview of the brand, touching on its history and characteristics. This week, the New York streetwear brand is launching co-branded versions of the Reebok Club C and Classic Leather. It is difficult to begin the story of Awake without delving into the history of the brand’s owner, founder and designer Angelo Baque. By Ross Dwyer / Jun 4, 2020. It can be frustrating for my employees, but it's great to be able to work like that. By Nia Groce. With ASICS, neither of us wanted it to be a one-and-done, so there will be another shoe next year – we're looking at doing something for the Tokyo Olympics. The best feedback we get is that what we're doing feels right, it feels organic, none of it feels forced. Firstly, congrats on the release of your first shoe. Now I'm specifically looking to give young kids of colour a chance to shoot. Awake Ny. After a culturally significant and immensely successful decade spent working at Supreme, most notably as Brand Director, Angelo Baque decided, in 2016, to strike out on his own. In under a decade, Baque has distinguished Awake NY as a stronghold of contemporary men's streetwear. Complex caught up with Angelo just after the friends and family launch for the shoe, at London's equally legendary Footpatrol store. Head to the AWAKE NY site for more information, and to the ASICS online store here. Awake NY is a reflection of the diversity that has defined the city's cultural landscape. This early adopter and “buy what we like” attitude meant NDG was decades ahead of the curve in many senses, shining light to new brands at the time such as Rag and Bone, Common Projects and Corpus alongside mixing this offering with staples such as CDG, A.P.C. is an illustrated religious magazine published every four months by the Watch Tower Bible and Tract Society of Pennsylvania.It is considered to be a companion magazine of The Watchtower, and is distributed by Jehovah's Witnesses.The Watch Tower Society reports worldwide circulation of over 93 million copies per issue in 225 languages. It wasn't really an option for me to have a long learning curve, I don't have space to put something wack out – it needed to be right from the beginning, or I'm going get criticised 100 times more. [laughs]. 130.6k Followers, 76 Following, 441 Posts - See Instagram photos and videos from AwakeNY (@awakenewyorkclothing) Was the way you approached this shoe reflective of your approach to design more generally? Published on May 23, 2019 We met up with Angelo Baque, the founder of Awake NY and the former Brand Director of Supreme, at Dover Street Market London to … Your email address will not be published. This multiple skill experience paved the way for his next chapter at Supreme. How did you decide which shoe to work with? Jun 4, 2020. That's how I see my role, it's about giving back, using my position to try to bring more awareness. 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A unique factor of this monumental release was that all proceeds from the drop went directly to help pay legal fees for the Standing Rock Sioux Tribe cause, this was both the beginning of Awake as a brand in the US and also a brand that promotes philanthropy whenever possible. Alongside their strong focus on giving back to the community, the brand has built up a strong roster of collaborative partners such as Carhartt WIP, New Era, Reebok, ASICS and Levis to name a few. When I launched it I had zero expectations. Obviously ASICS have done a lot with the old school GEL-LYTE, and we could easily have done something from the early 90s, but I was also interested in how historically their $180 running shoes had been appropriated by European youth culture – the Parisian guys wearing them with tracksuits and Gucci hats. The centrepiece of the park is the Unisphere, which was from the World's Fair. First came his eponymous creative agency, and then a bookstore, amongst other ventures, before the launch of his own label, AWAKE NY, that debuted at NYFW in May 2018. We didn’t know what the model was, but now we know it is the GEL-Preleus. In short, it didn't. It doesn't stop, it's 24 hours a day, 7 days a week. For years, he worked as the brand director at Supreme, the label that pushed "the collab" into the … It was only later, through developing more of a global perspective and understanding, and having conversations with people like Gary Warnett (RIP), that I learnt to fully appreciate the value of the brand. The inspiration behind this second collab was intended to, “Design something that felt like New York heritage, but that also acknowledges London youth culture; the goal was to capture the synergy between both of the worlds and bringing them together through authentic product,” said Angelo Baque, Founder of Awake. Highsnobiety. The way my career has developed has been very much natural, organic growth. The golden light you get at that particular time, with the streetlamps, plus the guys I mentioned earlier, in their all black tracksuits. Aside from that, right now I'm in the process of bringing more attention to the border camps we have here in the US. This whirlwind decade was captured in snapshot moments through his now defunct blog SomeDueSomeDont. Awake NY and Reebok has presented their latest joint effort. In other news, 3.PARADIS has … I knew then that ASICS was always seen as an expensive trainer, but I didn't understand as a kid the true value of ASICS as a training shoe. The other thing – the main thing I learned from my time at Supreme – is a hard work ethic. © Complex Media, Inc. All Rights Reserved. Ask any streetwear fan in one of the world’s fashion capitals about the best brands that are coming out right now and Awake NY is sure to be one of the first on their list. Fear of God Taps Off-White™, Union LA, Awake NY and More For Charitable T-Shirts. Carla was a mother, a long time Connecticut resident, and had a long career in publishing and editing. “I respect the work that Spanto and 2Tone [of BornxRaised] do to support the local culture of Los Angeles, and we take a similar approach to New York communities through Awake NY,” says Angelo Baque, Awake NY’s founder. The sister shoe, the black and gold, was inspired by Paris. So I was thinking, how can I get these stories out, but I did feel the pressure. In a statement, Reebok said Awake NY founder Angelo Baque designed the collab to feel like New York heritage but also acknowledges London … Not influenced by any commissions we receive and classic Leather New York trend is hot feels,... That like and is it much different when you 're a kid at the dance... Conspiracy thriller film written and directed by Joby Harold ( in his directorial debut ) Set. 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